Working With a UGC Creator Works (Step by Step)

Jan 9

If you’re a brand considering working with a UGC creator, here’s a clear overview of how the collaboration usually works.

1️⃣ Inquiry & Budget

The collaboration starts with your inquiry, where you share:

your product or service
platforms needed (TikTok, Instagram, paid ads)
number of videos
estimated budget

Once the scope and pricing are agreed on, a contract may be signed for larger projects.

2️⃣ Usage Rights & License

Licensing is a very important part of UGC collaborations.

Most UGC creators include:

1–2 months of paid ads usage for free

If you want to use the content longer, an extended license is required.

💡 License fees usually range from: 1,000 – 6,000+ CZK per month (depending on usage and platforms)

3️⃣ How Much Does One UGC Video Cost?

Pricing depends on experience:

Beginner: 500 – 1,000 CZK per video
Intermediate: 1,500 – 3,000 CZK per video
Professional with years of experience: 3,500 – 6,000 CZK per video

Higher pricing usually means stronger hooks, better storytelling, and performance-focused content.

4️⃣ Script & Concept Approval

Before filming, the UGC creator sends:

a script
an approximate video concept

This step helps avoid misunderstandings and ensures aligned expectations.

5️⃣ Filming & Delivery Timeline

After receiving your product, the creator usually has:

7 working days to deliver the content

If you need faster delivery, make sure expectations are set in advance.

6️⃣ Revisions & Feedback

You will receive the video for review.

Typically:

First round of edits is free

📌 Tip: Share all feedback at once to avoid unnecessary revisions.

7️⃣ Hooks & Target Audience
if your brand targets different audiences, you will often need different hooks for the same video.

What Is a Hook?

A hook is the first 1–3 seconds of a video that:

stops people from scrolling
captures attention immediately
motivates viewers to keep watching

Without a strong hook, even a well-produced video may not perform well.

Different audiences respond to different messages — emotional, problem-based, benefit-driven, or curiosity-led hooks can completely change results.

💡 Additional hooks usually cost 200–800 CZK per hook.

Extra hooks help you:

test multiple audiences
improve ad performance
maximize the value of one video
run A/B tests more effectively

Using multiple hooks is one of the smartest ways to get the most out of UGC content.

📩 Do you want to work together?
Write me at: kseniyadusek@gmail.com

Marek Dušek